A strategy is a plan of action designed to achieve a long-term or overall objective. The policy I have applied throughout my personal life, as well as my career, is to treat people with respect and honesty. It is my nature. Those around me may also say that it is my nature to be generous and sympathetic. I can’t help it, I’m nice, I am just wired that way. If you met the team at JHB&A you will find that I attract like-minded women.
This strategy is hailed as a more productive way to run a business. According to a 2014 article in the Harvard Business Review, “A willingness to help others achieve their goals lies at the heart of effective collaboration, innovation, quality improvement, and service excellence. In workplaces where such behavior becomes the norm, the benefits multiply quickly“.